Eclipse Awards - Vision Statement
by Toby Barazzuol on Friday May 4, 2012
Vision statements are tricky things. Ideally, they represent the highest aspirations of a company and answer the questions “Why are we here? Why does our organization exist?” - powerful questions indeed in these changing times, yet the answers ultimately inform everything that a company does. It’s a tall order for a single sentence, especially as your aspirations evolve, so last month I decided to revisit our vision statement and I have to say, it felt a little stale:
Eclipse Awards is dedicated to bringing fresh ideas, reliable service and high quality standards to the recognition market - all in a way that recognizes sustainability.
It was good vision statement for many years, but let’s just say it has now been retired. It seemed to me like our vision from year one, with an extra sentence added on in year eight when we discovered sustainability...not quite the aspirational vision I was hoping for. Especially considering the fact that my firstborn baby will be arriving any minute now and I'm looking at the world in new ways.
So now in our 14th year of business at Eclipse Awards, we’ve nearly mastered the arts of production and customer service, we’ve deeply explored the many facets of recognition, we’ve gained a lot of experience along the way, we’ve survived, and our aspirations have evolved. Today we want to generate a spectrum of values that range from social to cultural to environmental, all in addition to the business value we provide our clients. We want to contribute to the betterment of people and communities...a vision that transcends Eclipse Awards.
Everything we have done before has lead us to this point and In now present to you our new vision statement:
Eclipse Awards aspires to create beautiful things that make people happy, build resilient communities, regenerate the environment, and transform the way people think about recognition.
If you want to know why Eclipse Awards exists, this vision statement captures the reasons and the essence. It is the vision statement that will guide us into the years ahead.
Remember, Henry Ford said "A business that makes nothing by money is a poor business" and that is more true now than ever before.
What do you think? What does your organization aspire to? We’d love to hear from you!