Eclipse Awards - Vision Statement
by Toby Barazzuol on Friday May 4, 2012

Vision statements are tricky things. Ideally, they represent the highest aspirations of a company and answer the questions “Why are we here? Why does our organization exist?” - powerful questions indeed in these changing times, yet the answers ultimately inform everything that a company does.  It’s a tall order for a single sentence, especially as your aspirations evolve, so last month I decided to revisit our vision statement and I have to say, it felt a little stale:

Eclipse Awards is dedicated to bringing fresh ideas, reliable service and high quality standards to the recognition market - all in a way that recognizes sustainability.

It was good vision statement for many years, but let’s just say it has now been retired. It seemed to me like our vision from year one, with an extra sentence added on in year eight when we discovered sustainability...not quite the aspirational vision I was hoping for. Especially considering the fact that my firstborn baby will be arriving any minute now and I'm looking at the world in new ways.

So now in our 14th year of business at Eclipse Awards, we’ve nearly mastered the arts of production and customer service, we’ve deeply explored the many facets of recognition, we’ve gained a lot of experience along the way, we’ve survived, and our aspirations have evolved.  Today we want to generate a spectrum of values that range from social to cultural to environmental, all in addition to the business value we provide our clients.  We want to contribute to the betterment of people and communities...a vision that transcends Eclipse Awards.

Everything we have done before has lead us to this point and In now present to you our new vision statement:

Eclipse Awards aspires to create beautiful things that make people happy, build resilient communities, regenerate the environment, and transform the way people think about recognition.

If you want to know why Eclipse Awards exists, this vision statement captures the reasons and the essence.  It is the vision statement that will guide us into the years ahead.

Remember, Henry Ford said "A business that makes nothing by money is a poor business" and that is more true now than ever before.

What do you think?  What does your organization aspire to? We’d love to hear from you!

Toby Barazzuol - Thursday Jun 21, 2012 at 1:27pm PST
Donna, thank you for your thoughtful comment. I did consider that last segment for a long time and ultimately landed at recognition. Here's why...

What we've learned over 14 years at Eclipse is that most people don't fully grasp the power of recognition. They hear that word recognition and know it's a good thing...maybe an image of gold stars or a trophy pops into their heads. But how many people actually take things further and incorporate recognition into their culture or leadership approach? And of those, how many look at is as an opportunity rather than a burden? Sadly, very few. However the ones that do, continue to - because they understand that recognition creates a spectrum of value in terms of engagement and behaviour change.

Recognition has the power to provide intention...build community...empower emerging leaders...attract resources...transform cultures....accelerate social change...build social capital...make people happy...and create a sense of belonging. These are powerful elements of recognition that are often little understood, and yet we've seen hundreds of examples of it over the years. We want to show organizations how to use recognition effectively to accomplish these things.

In the world of business, love is expressed as recognition and appreciation. Recognition is a leadership skill because it provides an impressive set of tools that can help us transform communities while creating social value and happiness. This is what social sustainability means and it's where we want to contribute.

Donna Morton - Monday May 7, 2012 at 4:43pm PST
You had me, and I was ready to cheer, but the end left me cold, the word recognition is cold, do you only want to "change the way people think about recognition", before you said you wanted to do so much more.



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